Ring Cancels Planned Partnership With Flock Safety After Super Bowl Ad

Ring, Amazon’s smart doorbell brand, has cancelled its intended partnership with surveillance technology company Flock Safety following public reaction to a recent advertisement.

The planned integration between Ring and Flock Safety did not move forward, and at no point were customer videos from Ring shared with Flock Safety’s systems. The partnership was formally terminated after a Super Bowl commercial drew widespread attention to Ring’s “Search Party” feature.

Ring stated that the decision to cancel the integration was based on the assessment that the project would have required substantially more time and resources than originally expected. The company confirmed that the integration never launched, and no data transfer took place between the two firms.

The Super Bowl advertisement showcased Ring’s “Search Party” feature, which is designed to use neighborhood cameras to help locate missing pets. The ad prompted concerns among viewers about the potential for mass surveillance, contributing to the public response that preceded the cancellation.

What the numbers show

• Flock Safety operates automated license-plate readers in thousands of U.S. communities
• No Ring customer videos were sent to Flock Safety during the planned partnership
• The cancellation was confirmed after the Super Bowl ad aired in February 2026

Ring’s “Community Requests” feature, which enables users to voluntarily share video footage with law enforcement agencies, remains active and was not affected by the decision to end the partnership with Flock Safety. This feature continues to operate independently of any integration with external surveillance networks.

Flock Safety maintains a network of automated license-plate reading devices across many U.S. neighborhoods. The company provides surveillance tools that are configurable according to local laws and policies, supporting law enforcement agencies in various jurisdictions.

According to a statement from Flock Safety, the decision to end the partnership was mutual. The company also stated its continued commitment to offering law enforcement technology that complies with local regulations and requirements.

Industry reaction

Ring stated that the cancellation was driven by the anticipated time and resource demands of the integration project. The company confirmed that no data sharing or technical integration occurred between Ring and Flock Safety.

Flock Safety stated that the partnership’s termination was agreed upon by both parties and reiterated its focus on providing configurable tools to law enforcement agencies within the framework of local laws and policies.

* This article is based on publicly available information at the time of writing.