Reddit Highlights Human Content as AI Posts Rise on Platform

Reddit is focusing on the value of human-generated content as the presence of AI-generated posts increases on the platform. Company leaders have stated that authentic contributions from users remain central to Reddit’s approach, even as artificial intelligence tools become more common.

In June 2025, Reddit published survey results indicating that a majority of respondents preferred and trusted content created by people rather than by AI systems. The company has described its strategy as prioritizing human input, while also using AI to support authentic discussions.

Reddit’s leadership has publicly addressed the growing influence of AI. In May 2024, CEO Steve Huffman stated that the platform’s collection of user-generated content is expected to remain valuable as AI becomes more widespread. In June 2025, COO Jen Wong said that the importance of human content continues to increase as AI-generated material becomes more prevalent.

Estimates from a 2025 study indicated that AI-generated posts accounted for approximately 15% of Reddit’s content, up from 13% in 2024. This rise has contributed to increased attention on how human and AI content interact on the site.

What the numbers show

• 53% of survey respondents in June 2025 trusted human content more than AI content
• 51% preferred human perspectives for shopping, 55% for advice, and 41% for news
• AI-generated posts on Reddit rose from 13% in 2024 to 15% in 2025

Moderators on many subreddits have reported that distinguishing between AI-generated and human-written posts has become increasingly challenging. This difficulty has led to concerns about the reliability and quality of discussions on the platform.

Some subreddit communities have responded by banning AI-generated content entirely. For example, r/collapse implemented such a ban following a community vote, reflecting a broader effort among certain groups to maintain human-centered discussions.

Reddit has announced plans to strengthen its verification processes to prevent AI bots from mimicking human users. The company intends to require proof of humanity in some areas while continuing to support user anonymity where possible.

Reddit is also exploring new approaches to licensing its data to AI companies. The company has stated it is considering dynamic pricing in agreements with firms such as Google and OpenAI, reflecting the perceived value of its human-generated content.

Industry reaction

Moderators of popular subreddits have stated that AI-generated content can reduce the quality of discussions, disrupt established social interactions, and present governance challenges. These concerns have contributed to ongoing debates about content management on the platform.

Reddit’s leadership has continued to emphasize the platform’s focus on human contributions, describing its approach as “for humans, by humans” while using AI tools to support authentic engagement.

* This article is based on publicly available information at the time of writing.