Lego Introduces Smart Play Platform With Interactive Smart Brick

Lego has announced the Smart Play platform, which centers on a new interactive Smart Brick, at CES 2026 in Las Vegas. The development introduces new technology to Lego’s product lineup and marks a shift in its approach to interactive play.

The Smart Brick, which maintains the dimensions of a standard 2×4 Lego piece, contains a computer chip, multiple sensors, a speaker, an LED array, and supports wireless charging. It is designed to communicate with Smart Tags and Smart Minifigures using near-field magnetic communication and can connect with other Smart Bricks through a Bluetooth-based mesh network called BrickNet.

According to information published by Lego, the Smart Brick includes a microphone for interactive features such as responding to blowing or clapping. The company stated that the brick does not include a camera or artificial intelligence and does not record audio. Wireless charging is enabled by a dedicated pad, and firmware updates can be delivered via a smartphone app, with a focus on durability for long-term use.

Lego described the Smart Play platform as its most significant evolution in its System-in-Play since the introduction of the Lego Minifigure in 1978. The company emphasized that the system does not require screens, apps, or a central hub, and aims to maintain hands-on, imaginative play.

What the numbers show

• Three Star Wars sets will launch on March 1, 2026
• Pre-orders for the sets begin January 9, 2026
• Set prices are approximately $99.99, $69.99, and $159.99

The initial Smart Play product range consists of three Star Wars-themed “All-In-One” sets. These include Luke’s Red Five X-Wing with 584 pieces, Darth Vader’s TIE Fighter with 473 pieces, and a Throne Room Duel & A-Wing set containing 962 pieces. Each set incorporates the Smart Brick and related interactive elements.

Pre-order pricing for the new sets is set at approximately $99.99 for the X-Wing, $69.99 for the TIE Fighter, and $159.99 for the Throne Room Duel & A-Wing. The sets will be available for pre-order starting January 9, 2026, and are scheduled for release on March 1, 2026.

The Smart Play system is designed to function without the need for additional screens or apps, according to Lego. The company stated that the platform is intended to preserve the traditional hands-on building experience while introducing new interactive features.

With the introduction of the Smart Brick, Lego aims to combine physical play with interactive technology. The company’s approach focuses on maintaining the core aspects of imaginative construction while adding new capabilities through embedded electronics and wireless communication.

* This article is based on publicly available information at the time of writing.