Gen Z Drives Renewed Interest in iPods and Offline Music Devices

Interest in iPods has increased among younger listeners, especially Gen Z, since Apple discontinued the devices in 2022. This trend is part of a wider movement that values offline music listening and device ownership.

Refurbished iPods have seen steady sales growth since their official discontinuation. Many young users are choosing iPods to avoid the distractions associated with internet-connected streaming devices, using them as dedicated music players.

In educational settings where internet-enabled devices are restricted, some Gen Z students are using iPods as alternatives. This allows them to listen to music without accessing the internet, complying with school policies while maintaining access to their personal music libraries.

Online platforms such as Reddit, TikTok, and Discord have seen communities form around so-called “dumb devices.” These groups often focus on themes of privacy, autonomy, and personal identity, with iPods being highlighted as a preferred choice for those seeking a break from algorithm-driven platforms.

What the numbers show

• Apple discontinued all iPod models in 2022
• Refurbished iPod sales have increased by about 15.6% each year since 2022
• Google searches for the iPod Classic rose by 25% and for the iPod Nano by 20% between January and October 2025 compared to the same period in 2024

The renewed popularity of iPods among younger listeners has been compared to the recent revival of vinyl records. Both trends emphasize a preference for authenticity and direct ownership of music collections, rather than relying on streaming services and recommendation algorithms.

Some users describe the use of iPods as a way to control their music experience without interference from online suggestions or notifications. This approach allows listeners to curate their own playlists and maintain privacy over their listening habits.

Tony Fadell, who created the iPod, has publicly suggested that Apple could consider reintroducing a modern version of the device. He stated that such a product could provide a distraction-free music experience, reflecting the interests of users who prefer offline listening.

* This article is based on publicly available information at the time of writing.