Digital Marketing Trends in 2025: AI, Video, and Personalization Lead

Recent publications have highlighted several key trends in digital marketing for 2025, focusing on the expanding role of artificial intelligence, the dominance of video content, and the growth of personalization and automation.

Articles authored by Evan Tynan in 2025 and 2026 have outlined how AI is increasingly used for targeting, content creation, and automating marketing processes. These publications also describe the importance of adapting strategies based on evolving consumer behavior and leveraging data-driven approaches for steady growth.

Video marketing remains a central element, with platforms such as YouTube, TikTok, and Instagram continuing to attract high levels of consumer engagement. Tynan’s analysis indicates that video is expected to represent more than four-fifths of all online traffic by the end of 2025, underscoring its influence in digital campaigns.

Personalization, supported by advances in AI and data analytics, is enabling marketers to deliver content tailored to individual user behavior across multiple channels. Automation tools are also reducing manual workloads by managing tasks such as email campaigns, social media scheduling, and lead nurturing workflows.

What the numbers show

• Over 80% of online traffic is projected to be video by the end of 2025
• Evertune AI was founded in 2024 and launched new metrics in December 2025
• Multiple articles on digital marketing trends were published between September 2025 and February 2026

Voice search optimization is gaining importance as more consumers use assistants like Siri, Alexa, and Google Assistant. This trend requires marketers to focus on conversational and long-tail keyword strategies to improve discoverability in voice-driven queries.

Influencer marketing continues to expand, particularly through micro- and nano-influencers, with a shift toward partnerships that prioritize return on investment. Interactive and immersive experiences, including augmented reality, virtual reality, and interactive content such as polls and quizzes, are emerging as additional engagement tools.

Social commerce, which allows users to purchase products directly within social media platforms like Instagram, Facebook, and TikTok, is identified as a growing method for seamless online shopping. Brands are also adapting to non-linear consumer behaviors by designing experiences that support users as they scroll, compare, and revisit content.

Companies such as Evertune AI are developing platforms to help brands optimize their presence in AI-generated search responses. Evertune’s generative engine optimization platform monitors how brands appear in outputs from AI systems and introduced new relevance metrics in late 2025 to support this process.

* This article is based on publicly available information at the time of writing.